RALEIGH- Try to find the good in every situation.
PepsiCo and Coca-Cola have found the good in the recent fracking bill approved by the North Carolina legislature that allows fracking in the state, starting in 2014.
Fracking or hydraulic fracturing gas drilling involves injecting a drilled well with chemicals, water and sand at high speed to break up shale rock deep underground and free trapped natural gas. Fracking wastewater has been connected with many incidents of flammable water and poisoned streams across the US.
But the two largest soda companies say while your backyard pond may be on fire, because of fracking, rest assured you can purchase uncontaminated bottled water from your favorite soda provider to put the fire out.
“Here at Pepsi, we have always prided ourselves in giving back to the community,” said Indra Nooyi, president of PepsiCo.
“It’s beautiful to think that in the near future a bottle of Aquafina may do the same thing brave firefighters do every day. The thought just warms my heart.”
PepsiCo’s Aquafina derives water from processed public tap water, but assures customers the water will come from state taps, who have banned fracking. Coca-Cola has promised the same for their bottle water product Dasani, which also comes from public tap water.
Both PepsiCo and Coca-Cola have relied on bottle water sales to makeup for sinking soda sales from consumers, who have abandoned soda due to health concerns. However, both companies have received criticism that bottled water adds plastic to landfills, uses too much energy by producing and shipping bottles across the world, and undermines confidence in the safety and cleanliness of public water supplies.
“We are not exactly making water flammable, now are we?” said Muhtar Kent, president of the Coca-Cola Company.
“I think it is kind of ironic that the same people, who have rallied against our production of bottled water, will have to come crawling back on their hands and knees for access to clean water after fracking takes off.”
In the US bottled water sales hit 9.1 billion gallons last year or 222 bottles of water for each person in US, four bottles of water for every man, woman, and child, every week. Both companies expect sales to rise after fracking takes it toll.
“We expected water sales to go up this year,” said Kent.
“But mostly due to survivalists, who are stockpiling water in case of the Mayan apocalypse. However with fracking, I don’t see bottled water sales going down anytime soon. Bottled tap water is the new gold.”
Fracking in North Carolina is expected to start in 2014.
For more info on how North Carolina fracking has inspired other industries, click here.